Coaching is central to economic inclusion programs, but standard delivery methods may backfire. We randomize 940 Ugandan women into classroom-based business training with home visits, coaching at the training venue, or control. Despite equal skill acquisition, venue-based coaching generates more persistent business performance gains. We argue that this is because home visits increase visibility of program participation, leading to increases in women’s network centrality. Visibility changes the intra-household information environment, significantly reducing women’s economic decision-making power but also reducing IPV by 40% relative to venue-based coaching. Coaching modalities trigger social dynamics that matter for program effectiveness.